I love ice cream. I love fair trade. And now, by 2013, these two loves will be seamlessly melded in one indulgent and socially responsible pint thanks to....Ben & Jerry's! Today, Ben & Jerry's announced that every ingredient it uses that can be sourced fair trade will be by 2013. That's a life changing announcement for the 24,000 farmers in the co-ops around the world that B & J's plans to work with. And those fair trade flavors will not only be available in the US, but globally. What a statement to businesses every where. Fair trade is here to stay!
Jerry Greenfield, company co-founder, said, "Fair Trade is about making sure people get their fair share of the pie. The whole concept of Fair Trade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.” I agree! That's just one more reason to enjoy an already terrific product.
To read more about fair trade and Ben & Jerry's plans, check out their partners website, TransFair USA.
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